"Do you really think your expectation is justified?"
Although the job
description states that the salary range for many companies' openings is
between $15,000 and 20,000, Meta Ads
- Google Ads
- SEO
- Graphic Design
- Video Editing
- Website Development
- Social Media
Management
- Content Creation
And on top of that,
you're expected to handle 2–3 brands at the same time.
That isn't one
role. That's an entire digital marketing
team.
The same thing
happens with ad budgets.
Meta Ads isn't a
magic button; I've seen businesses expect high-quality leads and sales with a
daily budget of $200 to $300 and a large audience. It needs the right strategy,
strong creatives, testing, optimization, and a realistic budget. No media buyer can consistently deliver big
results if the expectations and investment don't match.
Then, after months of
handling everything and delivering results, when someone asks for a salary
hike, they're told:
"Do you really
think your expectation is justified?"
Maybe the better question
is:
Is it reasonable to
expect a single individual to manage multiple brands, work with six
specialists, and produce exceptional results with an unrealistic advertising
budget? This isn't about complaining.
It's about setting realistic expectations... for both employers and
professionals.
Good marketing isn't
cheap, and cheap marketing rarely delivers great results.
I'd genuinely love to
hear both sides. What's been your
experience?

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